In today’s highly competitive job market, you need to face the fact that you must sell yourself-like it or not. Unless you’ve had experience selling, you won’t like it. People who’ve never sold for a living seldom do.
However, you’ll be pleased to know that you don’t have to equate selling with begging when you prepare for interviews by using a 30/60/90 day plan which I’ll describe in a moment. Change Your Thinking
Why selling is important at interviews
Your job-search-especially the interviewing piece – is a selling process and always has been. You are a product that needs to be marketed and sold to a hiring manager. What are you selling? It’s your skills, abilities, and knowhow. Who are you selling to? Hiring managers and HR reps who are your customers. They’re looking for someone like you to perform the tasks required for the job you’re being interviewed for.
But in this highly competitive job market interviews are at a premium. That’s why you need to stand out from the pack of competitors for the job you’re after. Like sheep, applicants for the same job all look alike. Their backgrounds and experiences will be similar. So will their resumes. And they’ll give similar answers to interview questions.
Understandably, there’s more need than ever to sell yourself as the leading candidate in order to stand out from the rest of the sheep.
The best way to sell yourself at interviews
Position yourself in the mind of the hiring manager as her best bet to fill the slot. The positioning is done with a 30/60/90 day plan- a brief description of what you plan to accomplish during the first three months on the job.